PROFILE

As a Digital Artist with more than seven years work experience developing awarded interactive branding products, I have combined artistic and technical skills in a high quality professional work.

PROFESSIONAL EXPERIENCE

Flash Lead Designer| Disney Online www.family.com

2007 - Present | Los Angeles - CA

I am currently working for Disney Online Group as part of the Family.com team. I am responsible for creating and implementing flash content, video media assets and other graphical elements for their two main products, Travel & Community sections.
I also work in conjunction with software developers, content producers, illustrators & contractors, resposible for conceptualization to final product implementation.

Project URL's: Family.com/Travel | Commnunity | Wondertime |

Freelance Artist | www.mayayo.com

2004 - 2007 | Los Angeles - CA

I have collaborated for multiple Interactive Ad agencies in Los Angeles. My role includes art concept, storyboards, UI design, Adobe Flash implementation and final layout for interactive content. Work closely with content producers, software engineers to ensure the successful launching of the final branding product.

Clients Included: Whittmanhart | MRM Partners | Warner.Bros

Makinita LLC  | www.makinita.com

2001 - 2004 | Art Director / Game Designer | Miami - FL

Lead a team of game designers and animators responsible for creating branding applications in projects aimed to screen-based platforms such as CD ROM and the Internet. In charge of game concept, game design and character design for online video games.

Project URL's: Promparanoia | The Kidney Show | Hallway Hurdles

Fusion Networks Inc.

2001 - 2002 | Lead Designer | Miami - FL

Design interface web based products as part of the product development team. Responsible for the graphic conception (structure design, site architecture), and visual identity of software and multimedia applications; Leading a team of graphic designers in charge of the company’s corporate image, print advertising, and corporate annual reports. Part of these print art work was published by the Newsweek magazine (Spanish edition, Vol. 5 /No 34) in its business supplement.

Clients Included: Mc Donald’s | Esmas.com | Mattel

Red Colombia S.A. | www.redcolombia.com.co

1998 - 2000 | Senior Web Designer | Bogota - COL

In charge of site structure design, interface design, animation, and graphic design for dynamic web based products. During this time, the company was selected to be the editor of the INTERNET WORLD MAGAZINE for Latin America and Caribbean; I was in charge of elaborating monthly article illustrations for the aforementioned magazine.

Clients Included: Bavaria, S.A. | Caracol TV | Philips COL

MENTIONS

El Ojo de Ibero América 2004

Interactive Media category Bronze Medal

Client: Ford Motor Co. | Zubi Advertising
Onine Game: Room for Five

My role was to lead the art conception, concept design and animations for the 5 characters, wearing elephant outfits and playing different roles to introduce the new features of the Focus ST 2005.

VII Lápiz de Acero Award 2004

Interactive Media category Nomination

Client: Crest / Procter & Gamble
CD ROM : Crest Magic

My role on this project was to lead the art conception, concept character design (Crest Mouse and the Tooth Fairy), animations and layout design.

Brand Business Building Awards Procter & Gamble, 2003

Nominated in the Best Brand Publicity category

Client: H&S / Procter & Gamble
Online Game : Promparanoia

I was responsible of creating the visual game concept, visual art, character design, and interface design (game interface, top 10, email invitation and market research surveys)

Brand Business Building Awards Procter & Gamble, 2001

Winner Best Innovation Campaign in Multicultural Marketing category

Client: H&S / Procter & Gamble
Online Game : Mission Refresh

My role was to lead the art conception, concept design of the cartoon characters, animations and interface design.

EDUCATION AND SHORT COURSES

Fine Arts

Bogotá, COL 1994

Location: Universidad Jorge Tadeo Lozano

Storyboarding for Film, Video and CD-ROM

London, UK 2003.

Location: Central Saint Martins College of Art & Design

Higher/Intermediate Level of Grammar

London, UK 2003.

Location: The London Skills Institute

Miami Dade College ESL

Miami, FL 2001-2002

Location: Miami Dade College

CONFERENCES

Offline Flash Film Festival

L´illa, Barcelona, Spain 2001

URL: www.offf.ws

Art Futura

Centro de Cultura Contemporánea, Barcelona, Spain 2001.

URL: www.artfutura.org

DM Porfolio

DANIEL MORALES Portfolio | dmorales@mayayo.com | Ph.(323) 937 0194 | Los Angeles, CA 90036 Copyright © 2006. All Rights Reserved.