Mission Refresh (2000)

Head & Shoulders´first game campaign featuring Capitan Cool and his super bubble weapon that exterminates annoying and increased flakes called “caspitos”. This was the first branding game created for Proctor & Gamble, the game had a massive exposure in the main Hispanic web portals (Yupi/MSN, Terra Lycos and Univision). In 2001 the game was awarded in the Best Innovation Campaign in Multicultural Marketing category by the Brand Business Building Awards Procter & Gamble.

I was centered on building the game flash libraries, animation, interface and collateral material. I worked on this project in conjunction with a flash programmer who did all the implementation.