Crest Magic (2003)
URL: View Project | Client: Procter & Gamble,Inc. | Type: CD/Print
Crest Magic is an educational CD for children and families in both English and Spanish. As part of the 2003 Crest Spinbrush and Whitening toothpaste campaign, the CD includes a guide for Oral Health Care, animations to learn good brushing techniques and three games featuring The Crest Mouse and “Crestina” the tooth fairy.
I was mainly responsible for the design aspects of this campaign, from the preliminary concept designs, the Crest character model sheets to flyers, ad magazine, posters, stickers, coloring book, flash animations, and game elements.
