Bad Hair Day for Head & Shoulders (2003/2004)

After “Mission Refresh” and “Promparanoia” campaign games,Head & Shoulders wanted to go far beyond and create an interactive application using every day “hairy” situations. The idea was to feature a story based on female/males “hair” experiences every month. Users could interact and change the bad results by choosing right H&S formulas. The idea behind this project was to attract both adolescent and adult users into a different way of learning about scalp and hair care formulas by introducing new H&S products.

My role in this new proposal was to illustrate a variety of every day female situations and how this affect scalp, hair and self-confidence.